Lady Gaga has officially become the poster child for showing an artist how an album should be properly promoted. She can do it big on name alone and not feel the need to sweat out her neon yellow wigs with over-promotion. She chooses to do so because just like Beyonce, she takes her career very seriously. Rather than wait until the week her new album drops, Gaga has carefully planned her promo months in advance.
Countless radio interviews, a performance at a prestigious awards ceremony, two music videos and now a headlining gig at Radio 1′s Big Weekend. All of this, and yet her new album has yet to even hit stores. Gaga’s Radio 1 gig has been timed in nicely with her promo as she will take to the stage in Carlisle a week BEFORE her LP ‘Born This Way’ drops in UK stores. The gigs will take place on Saturday May 14th and Sunday May 15th with Gaga headlining on the 15th. Then, on May 22nd, she will release her new album. Check out her official statement below.