Lady Gaga has officially become the poster child for showing an artist how an album should be properly promoted. She can do it big on name alone and not feel the need to sweat out her neon yellow wigs with over-promotion. She chooses to do so because just like Beyonce, she takes her career very seriously. Rather than wait until the week her new album drops, Gaga has carefully planned her promo months in advance.

Countless radio interviews, a performance at a prestigious awards ceremony, two music videos and now a headlining gig at Radio 1′s Big Weekend. All of this, and yet her new album has yet to even hit stores. Gaga’s Radio 1 gig has been timed in nicely with her promo as she will take to the stage in Carlisle a week BEFORE her LP ‘Born This Way’ drops in UK stores. The gigs will take place on Saturday May 14th and Sunday May 15th with Gaga headlining on the 15th. Then, on May 22nd, she will release her new album. Check out her official statement below.

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“Rihanna, now collaborating with her kitchen sink”…

In the new commercial ‘Celebrity Tap’, Rihanna does what Rihanna does best. She catwalks her way to a sink and pours herself some water before pursing her lips to the glass and sips. The Tap Project offers fans the chance to win a collection of bottled TAP water and encourages them to sign onto the UNICEF Tap website and donate $5 towards the cause.

For every $1 donated to the CelebrityTap campaign, UNICEF will provide safe and clean water to a child in need for 40 days. Watch Rihanna using her sexuality to plug the bottled TAP water in the new commercial below!

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Leona Lewis hit it on the head with this new look.

The new nose job, while not needed, definetely compliments her face. Plus, her new album is also coming a long very nicely with both Tricky Stewart and Sia Furler recently confirming their contributions to the project. As for the drop dead gorgeous photo above, the Animal rights activist and staunch vegetarian proves her point in ink as she shows support to Humane Society International’s Cruelty-Free 2013 campaign to ban animal-tested cosmetics.

The high quality photoshoot was conducted last week in Los Angeles with photographer Christopher Ameruoso. When Leona believes in something, she totally stands by it one hundred and ten percent. That was pretty much evident when she threatened to drop out from attending last years Brit Awards if they went ahead with serving up french dish foie gras (made from the livers of fattened ducks). She succeeded. Peep the hot new photo in its entirety below.

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Life in deed ‘Keeps Gettin’ Better’ for Christina Aguilera. The singer joins her fellow pop titan Beyonce to premiere her new line of clothing for Brazilian department store C&A. Homegirl looks great in her new commercial and I can really see Aggy making a steady comeback to music in the foreseeable future. Last year, her career got suckered into a big black draping hole and a flicker of hope sparkled when her movie ‘Burlesque’ encountered moderate success worldwide.

The singer’s coveted new role of coach and judge on NBC’s singing competition ‘The Voice’ will enable audiences to see another side to Aggy’s personality. That’s definetely important when trying to win over the masses. You can check out her new C&A commercial after the cut. The singer’s new line is scheduled to launch in April.

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Following this week’s shocking announcement in regards to ending her professional relationship with pimp daddy, Beyonce showed up in New York City yesterday. It’s funny seeing her trying to hide her face from the hungry shutterspeeds of a pap cam, when in the next couple of weeks, her face will be hounding us everywhere. And I literally mean everywhere. TV, radio, magazines, Billboards, and even when you want to enjoy a quiet breakfast at your local Macdonalds, there will be no getting away from the ridiculous hype machine that awaits us.

The singer was confirmed to have done a photoshoot this week. It is speculated that the shoot was for her album artwork. And now that April has arrived, her headlining Glastonbury gig, as well as a press release for her new single gets even more closer.

Britney Spears is set to encounter one of the lowest first week sales of her career with new album ‘Femme Fatale’. Projected first sales for the album are billed at 275k-300k which is enough to secure her the #1 spot next week. Sadly, she is doing the same numbers as her label mate Chris Brown. Good numbers for him but not for her (last album ‘Circus’ pushed 501k). The numbers reflect that die-hard fans are not happy with what was served up this era.

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Say what you want about the situation but anyone could see that Chris Brown was the love of Rihanna‘s life. Her short relationships with Drake and Matt Kemp were rebounds that were never destined to last. In the new issue of Rolling Stone, Rihanna explains her decision to relax her restraining order against Chris after he brutally beat her up. Since agreeing to it, she has encountered a lot of flack for the decision. Several people were upset fearing she’d jump back into bed with him.

For the remainder of his five-year probabtion, the singer was ordered by the court not to come within 50 yards of Rihanna, and 10 yards if they attend the same public events. Softening the ban meant the ex-couple can now have contact as long as he does not annoy, molest or harass her. One blogger who took the news badly was former Rihanna supporter Sandra Rose who criticised the singer on twitter.

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JoWork has been featured on the site previously and is in the midst of pressing full force with his music career. He has dropped the visuals to his Voiceless-produced promo single ‘Let Go’ and his Antonio Campbell-produced lead single ‘Dont Check For Me’ featuring rapper Keyz. The suave R&B midtempo was recently released to itunes which you can download here. The 20-year-old will release his debut album ‘The Mirror’ independently on April 15th, which is the same day as his birthday. Check out the official album artwork and photoshoot below, as well as the official music video.

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Jennifer Lopez taps into some Island flavour with her next single ‘I’m Into You’ from her upcoming new album ‘Love?’. The Lil’ Wayne assisted cut was a previously recorded demo for Taio Cruz and uses the exact same beat as Ne-yo‘s ‘Halo’. However, the Latina Lovely successfully manages to put her own spin on the midtempo tropical record and exploring a sparse caribbean sound in which she’s never visited before.

This is actually what makes ‘Into You’ a very interesting record. It is not as good or as catchy as her latest smash ‘On The Floor’, and although you could easily dismiss it as a rejected Rihanna cut, ‘Into You’ still has that radio friendly spark. It’s one of those songs where you’re just chilling in your ride with the speakers blasting and it punches the atmosphere with its summery overtones.

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Britney Spears pressed on with her promotional chores last night by taking to the stage on Jimmy Kimmel Live. Given her latest lukewarm performances, is it any wonder Enrique Iglesias pulled out of their joint tour just hours after it was announced yesterday? Apparently, the latin heart throb is furious that the press release for the tour made him look like an unestablished support act, when he is respected enough to be acknowledged as an equal headliner. This little detail was missed out causing Enrique to angrily take action.

The biggest slap in the face? Her tour earnings would eclipse his by several times. Britney is not giving her all in these performances. Yet, she is made to get all the credit for putting on a lazy show. No one can fault him especially given that talent-wise, Enrique is the more superior. At present, negotiations are underway to ensure the tour actually goes ahead.

Britney’s appearance on Jimmy Kimmel Live was also preceded by a trailer for her special MTV documentary which is titled ‘I Am Femme Fatale’. The singer takes us through her journey putting together ‘Femme Fatale’, as well as reflecting on turning 30-years-old this December. The special will air Mother’s Day on April 3rd. Both the trailer and her latest performance/skits can be watched below.

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