London production duo Chase & Status has heaped high appraisal on Rihanna for her part in establishing the dubstep craze in America. Will Kennard and Saul Milton used dubstep when they worked with the pop minx on her ‘Rated R’ album back in 2009. The underrated duo feel that Rihanna’s star power and success is what made the British dance sound uber popular in the US.
The sound has become so popular, it was once again picked up by Britney Spears for her ‘Femme Fatale’ album this year. With dubstep becoming the new trend in music, more commercial acts will likely explore it. In fact, it has already started with the duo turning down a barrage of requests from American stars. This was so that that they could focus on their own album ‘No More Idols’, which reached number two in the UK album chart.