Hits Daily Double have now released their first week sales predictions for Beyonce‘s new album ’4′…
The odds were stacked against Beyonce after her album leaked online three weeks early, only for it not to have any commercial hit singles. She’s had a decent promo machine behind her in the US including her countless magazine photoshoots, a Target commercial, performances at The Billboard Music Awards, The BET Awards and The Oprah Winfrey Show, performances and video premiere on ‘American Idol’ and an interview with Piers Morgan.
Predicted numbers currently stand at 275-300,000 units (her lowest first week sales to date). She’ll be doing the same first week numbers as Britney Spears and Chris Brown and cementing Adele and Lady Gaga as the sales dominators for the year so far.
My twitter followers asked me yesterday what MY predictions were. I said 300-350k (close enough). While these numbers are okay-ish, I personally feel she sold those numbers on name alone and she may very well end up struggling in her second week. For some reason her new music just didn’t catch on with the casual listener despite artistically putting out age appropriate music (music she actually wanted to do).
She is nearly 30 now so it is commendable she took that into consideration when crafting out the risky direction of her new album. The singer is realising that she is at a period in her life where she no longer has to prove herself or follow trends to get ahead. She is the ultimate powerhouse in vocals and stage entertainment soaring past all of her same-age contemporaries in the process.
The album will debut at #1 in as many as 14 countries, including the US and the UK. It will also finish in the Top 3 worldwide. The project also went triple-platinum in Brazil on its first day of sale, while UK projections are at 90,000 copies in its first week. This more than doubles what she sold with ‘I Am…Sasha Fierce’ (Glastonbury was definetely her saving grace). The album’s second single, ‘Best Thing I Never Had’ is #1 on the UK iTunes charts and currently sits at #58 on the Billboard Hot 100 and #29 on the Hot R&B/Hip-Hop Songs charts.
She has also lined up US promo this week including a special MTV documentary titled ‘Year Of 4′ which will air tonight on MTV, BET, VH1 and Palladia (7:30pm ET/PT). Her new music video for ‘Best Thing I Never Had’ will premiere on VEVO later today and on July 1st, she’ll be performing live on Good Morning America‘s concert series.
Are you happy with these first week numbers? Do you think she will exceed expectations?