The very product placement which conveniently found its way into Rihanna‘s controversial Island-located ‘Man Down’ video has just launched its full-on national ad campaign.
Back in May, Vita Coco announced Rihanna as the new face of the brand. In doing so, she gets to show off those neatly defined pedicured nails, placing extra care with the straw handling. With the ‘Man Down’ video recieving so much attention, this was definetely the huge exposure needed to uplift the campaign even further. A number of photos were released from the brand who swear the exotic drink is anti-lab and processed-free.
Rihanna poses for the ad below:
Hydrate naturally; from a tree, not a lab. That’s good and all, but does it actually taste good (?) is the question.