The behind the scenes footage for Alexandra Burke‘s new video ‘Elephant’ is as misleading as it gets. I assumed serving us a video which largely focused on the choreography would compensate for a very generic song (produced by Colombian DJ Erick Morillo). If you were expecting a dance marathon or a killer breakdown, then you’re in for a rude awakening. This video was simply the pits. There are ways you can make a tight budget look amazing and sadly this video didn’t represent it.

The hyped up dance scenes were replaced for distracting camera movements located in a gritty warehouse setting. The only good thing about the underground party video was the styling as I thought she looked lovely (for a change) and I enjoyed the different looks. Unfortunately, the editing was too manic for me to fully enjoy what was on offer.



Thank you Kevipod.