UK boyband JLS have premiered the official music video for their Sports Relief charity single ‘Proud’ today. The colourful quartet shot their parts in Wembley stadium while telling the story of three young boys embarking on their journey to becoming the famous athletes that they are today.

‘Proud’ will be available to download from March 16th. Their last song may have been their very first single to place outside of the top 10 but I don’t see a reason for this track not to make the top 5 at least. It’s the one song of theirs that don’t reek of cheese, and shows some form of musical maturity. I likes. Check out the music visual for ‘Proud’ after the jump.