UK girl group The Saturdays premiered their brand new single ’30 Days’ yesterday morning on BBC Radio 1, courtesy of the Chris Moyles Breakfast show.
The girls are gearing up to release the song on May 14th, which comes as quite the surprise given that their latest album ‘On Your Radar’ flopped and dropped harder than a brick falling from the sky. As of March 28th, the album has sold a measly 52,150 copies since its release last November. For some reason, girl groups have become extinct here on UK shores. The Sugababes scrapped their comeback last year when no one showed an interest in their new single, then resulting in the song being pulled to save further embarassment. Girls Aloud are currently on a break. And Little Mix are in limbo until X Factor returns this Autumn. So, they pretty much had the scene to themselves to leave their blueprint but sadly, their music still remains reductive as ever. Continuing their forray into dancey electropop territory, ’30 Days’ is a Steve Mac-penned and produced cut that sees the girls counting down the days they get to be with their fellas.
The balladry lyrics are accompanied by an Ibiza-style fusion of electronic synths and club beats. Sonically, it’s just as dance oriented as the rest of what they released this era. Generic mush, with a lacking melody. But if that’s your cup of tea, the song, as well as a five-track iTunes EP is available to pre-order here.