Usher‘s upcoming new album ‘Looking 4 Myself’ is set to get the biggest of launches! The R&B veteran has partnered with American Express, VEVO, and YouTube for a live stream concert on the eve of his album release. Titled ‘American Express Unstaged’, the exclusive concert will be streamed live from the Hammersmith Apollo in London. The global broadcast will take place on Monday, June 11th, at his official VEVO channel. Read the full press release here and check out a trailer below.

Wow. That’s some trailer. Usher certainly isn’t playing around with his promo this time. I will most certainly be glued to my computer screen on that day. He is also giving fans the very fascinating opportunity of creating customized digital dancers, which will join the singer in a digital montage while he performs his latest pop single ‘Scream’. Usher’s seventh studio album ‘Looking 4 Myself’ will be available to buy on June 12th.