Melanie Fiona’s latest music video for her No I.D.-produced new single ‘This Time’ debuted last night on BET’s 106 & Park. The Colin Tilley-directed visual shows Melanie looking like a flawless goddess while rolling around on a giant clock. Fiona clearly has great chemistry with her Roc Nation brother, rapper J. Cole and visually, it follows a simple concept which totally fits the song. Fiona’s latest album ‘The MF Life’ has struggled this era. Although she’s never really been an album seller, I’m still happy this song received a decent visual despite its small budget. I never noticed it until now but J. Cole is kind of hot.
Video courtesy of UrbanMusicDirect.