Some of today’s sh*ttiest music videos are the ones that receive the highest of budgets. No matter how much dollars gets pumped into it, a lack of direction or a good concept to sell a song is what makes the visual a letdown sometimes. And then, you have Dawn Richard, the hustler. Even with the tightest of budgets, Richard shows that an independent artist can still deliver an amazing music video. Richard is clearly coming for Ciara‘s wig as the Queen of dance visual. The golden-coated singer simply slays her choreography in the Michael Johnson-directed clip for her ‘Armor On’ single ‘Automatic’. Think I’m lying? I kid you not.
Slayage.
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Dawn Richard, New Music Video
