The Voice‘s season 3 is currently in production, and during this weekend’s Olympics Opening Ceremony, a new promo video was broadcast. The clip features judges Christina Aguilera, Blake Shelton, Cee Lo Green and Adam Levine flying in slow motion to get to that all important button.
It’s not the first time NBC has used an extravagant billion-watching sports event to plug their show. Back in February, they aired the show right after the Super Bowl enabling NBC to enjoy a staggering 37.6 million viewers on its first night. The third season of the hit show will make a return to TV screens on September 10th.