JoJo is currently wrapping up her fourth studio album, and has began shooting the visuals for its lead single, the Noah ’40′ Shebib-produced ‘Demonstrate’. For the clip, the 21-year-old unwraps her “personal twisted fantasy” while getting sensually intimate with a male companion. JoJo says the visual will be sexy and powerful but not too racy. Here’s an official photo from the video:
The song is about sex, but it’s still brilliant. Not only does 40′s signature production make the song what it is, so does JoJo’s vocals. She sangs the hell out of it, and even demonstrates the vocal dictionary. Alongside ’40′, she’s worked with producers Da Internz, Beau Dozier, Kadis & Sean and Steve Franks on her new album. As of now, the project does not have an official release date but I’m excited!