Little Mix premiere their ‘Sin City’-inspired music video for latest single ‘DNA’ today. The dark and cinematic clip takes on a menacing approach as the girls go goth and a little crazy. The concept shows how a woman’s love for a man can turn to psychotic obsession (stalking and kidnapping), as they put those acting skills to real work.

The visual makes a change from the bright colours and bubbly persona we are use to seeing from them. And they clearly had a nice budget posted too. ‘DNA’ will be available to download from November 12th and their album of the same name will drop in UK stores on November 19th.

Your thoughts?