Shining brightly as ever, Rihanna scores her 23rd Billboard Hot 100 top 10, with new single ‘Diamonds’. The track jumps three places from #11 to #8, entering its fourth week with top Airplay and Streaming Gainer honors. The track’s soaring success does not stop there either.
The song also climbs from #15 to #10 on Hot 100 Airplay (66 million, up 18%) to become Rihanna’s 19th top 10 on the survey. It concurrently climbs from #9 to #7 on Hot Digital Songs (118,000, up 10%) and #35 to #19 on On-Demand Songs (516,000, up 39%).
Amazing stats. Can you imagine how much better the song would have done if it was aided by promotion and a music video? I hope that at some point she is announced as a performer at the American Music Awards. Rihanna only just started shooting the music video for ‘Diamonds’ this week prior to the song being released weeks ago and she is STILL recording the album despite it dropping in stores in just three weeks. A sloppy era if ever I’ve seen one.