Those wondering what is going on with Rihanna’s very messy era and non-existent promo, look no further. The hardworking singer will be going on a special 7 day, 7 city, 7 show tour during the week her new album ‘Unapologetic’ drops in stores. But the promo is not as epic as previous eras. Interested? Read on.
Each day, beginning this week, several listeners of Hot 95-7 will get the chance to win daily Rihanna-related prizes. Those winners will also be in the running to join Rihanna during her travels to seven different countries, while she promotes the album, one day after the other. Check out a list of dates below.
November 14, 2012 Mexico City, Mexico
November 15, 2012 Toronto, Canada
November 16, 2012 Stockholm, Sweden
November 17, 2012 Paris, France
November 18, 2012 Berlin, Germany
November 19, 2012 London, England
November 20, 2012 New York City, NY
Judging by these dates, we can also rule out a performance at this years American Music Awards, a promo op that would have come in handy. And she will also miss out on performing on another big platform – UK’s X Factor. I applaud this new promo strategy and think it’s a great idea, BUT it’s a bit lacking if she’s not targeting the huge platforms available. She needed a big awards show performance this era and the AMAs was the biggest one which would have coincided perfectly with her album release.
It is not yet revealed what will take place during this promo tour but it is widely speculated to be performances and interviews. I also think she is going to be tired with all that flying but she clearly means business. ‘Unapologetic’ will drop in stores on November 19th.
Click here for official contest rules. Good luck!
*UPDATE: The promo is a big let down considering that in all 7 cities, she will be playing out very small concert venues. WTF.