Kelly “I’m not trying to sell sex” Rowland has figured out that sex sells after all. More of that is seen in her new music video for ‘Ice’, which premiered just moments ago.

The Matthew Bolston-directed clip was shot in an old ice factory and sees the 31-year-old getting dirty and wet. A scantily clad Rowland dances very seductively with a hunky dancer. She is seen assisting him on what needs to be done so that she can feel pleasured. Accompanied by an array of male AND female dancers, they perform a sizzling routine in a pool of water. Collaborator Lil Wayne does not appear in the visual.

The video was just a tamer, less filthier version of Keri Hilson‘s ‘The Way You Love Me’. Unfortunately, Lil Wayne’s verse has become more explicit in its lyrical content, where he has now become a little too “p*ssy” happy. But hey, if she likes it I love it. Just don’t be denouncing any claims that selling sex isn’t on your agenda when your music and visuals say otherwise.

Rowland is currently on a video streak. She will also appear in future visuals for Big Boi‘s ‘Mama Told Me’ and Future‘s ‘Neva End Remix’, and she is still putting the finishing touches to her fourth solo album, ‘Year of the Woman’.