About two weeks ago, Leona Lewis released the second single from her latest album Glassheart. But if you weren’t aware of its issuing, you could be forgiven, as it was poorly promoted.
From the replacement of Fireflies, to releasing the video and single in a close time period, to NOT performing it on the X-Factor (where everyone is guaranteed a hit single unless you’re Primark’s Tulisa), everything was a disordered and cluttered mess.
As a result of the stupidity from Syco and overall lack of interest in the X-Factor graduate, the song has not only failed to chart, but it’s failed to sell less than 600 copies. YES! You read that correctly – LESS than 600 COPIES! This means she couldn’t even REGISTER on the UK’s Official Single Chart!
There’s no way you can sugar-coat this, ‘Lovebird’ was a complete and utter FAILURE. It’s safe to say the days when she dominated the music world with her inaugural album Spirit are well and truly in the past. It’s such a shame because she’s one of the best vocalists to ever emerge from the UK.
Even though I’m blaming the haphazard promotion and marketing on the song’s disastrous result, it goes without saying, as great as the song is, ‘Lovebird’ does not scream hit single. It’s still baffling and senseless how the likes of ‘Come Alive’, ‘Glassheart’ and ‘Favourite Scar’ have not received the single treatment. Not only are they are more worthy of chart reign, they are also FAR more superior musically than ‘Lovebird’. If one of these songs is released, it will reignite the much-needed interest in the album and Leona herself, but the question is - is it already too late?
I personally think that due to the absurdity of her label’s actions, this album is done with and will go down as a progressive piece that never reached its full potential. Syco have really screwed Leona since the run of ‘Spirit’. Simon Cowell and co need to stop putting all of their funds into One Direction and realise that trying to sell her as the next Mariah Carey isn’t going to cut in the modern music industry. She needs to be marketed as a contemporary and stimulating star and more importantly as her OWN artist. Musically, Glassheart completed part of this task because it without a doubt showed huge growth lyrically and sonically. However, poor single choices and the general slapdash handling of the product has dug Leona’s career further deep into the ground.
It pains me to say this, but her career may actually be over…
Do you think Leona’s career is finished?