Nicole Scherzinger has debuted the music video for ‘Boomerang’, the first single off her upcoming second studio album. The visual entails an edgy looking Nicole dancing in front of a spotlighted wall and wearing various black outfits, as she sings about the fight for love. Most of the visual was aided with cheap digital images and computerised effects.
The quality you normally associate to a lead single was absent from this video, making it very painful to watch. ‘Scream & Shout’ with Britney Spears uses similar effects and the connection is, will.i.am produced this song, so I would not even be surprised if he pitched some ideas!