Beyoncé takes us behind the scenes for ‘Pulse NYC’, the latest scent to be lifted from her uberly successful fragrance line. The scent, a combination of red velvet cupcakes in addition to raspberry, patchouli, amber, pomegranate, pear, peony, cashmere woods, orchid, and jasmine, will be released exclusively in the UK on February 1st!

The fact that she’s become a New Yorker certainly influenced the final product and concept! Famed photographer Jean-Baptiste Mondinos, who did her fall/winter ad campaign for House of Deréon, shot the shoot. Smells and looks yummy already!