Valentine’s Day brings us the premature release of Britney Spears and will.i.am’s remix video for ‘Scream & Shout’. Directed by Ben Mor once again, the star-studded visual features cameos from Diddy, Hit-Boy, Waka Flocka and Lil Wayne.
Britney certainly looked the part in her urban clobber but the most she could serve up was several poses, stiff hip swinging and constant tossing of ponytail. This was catered through a multiplicity of cheap video effects, alongside popping of bottles, exploding cars and scantily clad female dancers. In a nutshell, the video was just complete and utter trash and lacked creativity.