New Beyoncé Pepsi promo unveiled + HBO special scores record ratings…

Written by Toya
Posted February 20, 2013 at 6:53 am

Pepsi unveils another promo image of Beyoncé for their $50 million campaign. This particular snap is an honoury nod to artist Andy Wahol. Pepsi are supporting the singer’s fifth album, as well as sponsoring ‘The Mrs Carter Show’ world tour, upcoming music videos, and vice versa. Next month, she will also be distributing special edition cans and bottles with her image on them.

In related news, Beyoncé’s HBO documentary ‘Life Is But a Dream’ has scored record ratings for HBO. She drew in 1.8 million viewers making it the largest audience for a HBO documentary since Nielsen changed its method of measuring viewership in 2004. Congrats!

Filed under: Beyonce

FTR

And compare this to Britney’s For The Record, who scored a 3.4 million in vieuwers!
- toyas_world
  
  It’s really unfair to compare the two because Britney’s ‘For The Record’ documentary was catered to a larger demographic (MTV, not HBO), and she was at her peak back then. Would she have been able to pull in those numbers NOW given that her star power is no longer what it use to be? She’s in her 30s and she couldn’t even bring in ratings for the X Factor. Just food for thought.
  - http://twitter.com/HBF82 Bojan Goranovi?
    
    At least Britney HAD a star power in her 20′s Beyonce is in her 30′s and still had any
FTR

Nobody is watching MTV. HBO is a high class channel with their shows having ratings between 9 and 14 million. MTV’s highest rated show is Jersey Show with around 7 million.
Im not Saying Beyoncé did bad, but compared to her peers this is very low. For The Record was Britney’s big comeback and not at hear peak, cause that was in 2004. This is Beyonce’s big comeback and you’d think she’ll get higher ratings after the superbowl.

As for The Xfactor, I wouldnt blame her, cause even as a fan I was bored cause the format just doesnt really work and especially this years contestants were crap.

Both Britney And Beyonce are big names and can bring in the viewers, but 1.8 million for such a till death promoted doc is just bad.
Kel

1.8 million viewers for a cable channel with over 40 million subscribers, despite the heavy famewhoring (oops, I meant, “promotion”). Laughable at best…

You forgot to mention how Beyonce’s interview with Oprah’s next chapter was a major 4loppage as well, with only 1.3 million viewers. Contrast that with the Houstons interview with 3.5 million viewers, Rihanna’s interview with 2.5 million viewers, and Lance Armstrong with 3.2 million viewers.

Beyonce only made it to KARDASHIAN LEVEL, when they got 1.2 million viewers with their Oprah interview. Beyonce truly is a minor starlet.
Andrew

I can’t wait for “MARRIED TO A COCKSUCKING GAY CAMEL TOUR”
http://twitter.com/ThatSuperStar ?Superstar Terrence™

Who gives a damn you folks still got that woman name in your mouths and talking about her…. You are her promo as well!
dafas

she looks like she is going to suck dick
http://twitter.com/levraicolibri LeVrai Colibri

She’s stacking them millions
BEYONDGAY KNOWLES FOREVER

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New Beyoncé Pepsi promo unveiled + HBO special scores record ratings…

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